CNN —At first glance, the idea of a former NFL legend and a former US Women’s National Team star wanting to bring “global eyeballs” to an English soccer club might seem an unusual ambition. Its inhabitants have also been hit particularly hard by the UK’s cost of living crisis, which hasn’t been lost on JJ Watt and his wife, Kealia. “Burnley is a special club. “All I want to do is help tell their story. “The success of the football club this year has given such a boost to Burnley and the surrounding area.

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